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What Virtual Reality Is..

Virtual Reality (VR) is a simulated environment which uses digital sound and visuals to create a place or experience. VR is produced by using multiple cameras, CGI, surround sound and specialist software, creating an immersive digital world in which a user can be placed in and explore.

Providing users with a sense of presence increases their emotional response and a greater level of attachment to the content. It allows you to engage the viewer directly and create a personal interactive experience for them.

VR Headsets


A Head-Mounted-Display (HMD) such as an Oculus Rift, Samsung Gear VR, Google Daydream, HTC Vive, Sony Zeiss VR One or Google Cardboard viewer is needed for a true sense of presence and feeling amongst virtual environment.

The headsets work by having a smartphone placed in the HMD or a digital image-feed sent to a display.

360 Degree Video

If a user does not have access to a VR headset, there is the option to still view a 360° video via a desktop or mobile device. A 360 degree video lets users change their field of view either by clicking and dragging on the screen or web page. The other methods are by finger-swiping or utilising the gyroscope tilting and moving their tablet or smartphone. Facebook and YouTube currently support 360 degree video, which allows for greater share-ability on social networks for those who do not have a VR headset.